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CRL supports entrepreneurs at every stage of the journey from concept development, through prototyping and first batch production to scaling up. We take care of your work space so you can focus on growing your businesses, we provide mentoring and funding opportunities to help you grow. We love what we do, find out more about the team who makes it possible.

Meet the team

Mat Hunter


Mat leads CRL’s team in developing our programmes and shaping long-term strategy. Alongside this, he builds external partnerships across the private, public and non-profit sector, and represents CRL in the worlds of design, technology and public policy.

Mat’s career has focused on design-led innovation across a number of fields; firstly at global innovation consultants IDEO, in both San Francisco and London, developing digital products, services and strategies, then as Chief Design Officer at the UK Design Council where he led pioneering work bringing design and startup practice to public and non-profit sectors. He also established the Design Council Spark product investment fund accelerator.

The product Mat couldn't go without: my bike...or bikes...I appear to have 4 at the moment

Alice Johnson

Programmes Manager

Alice works on growing the thriving community at CRL, developing the coworking space to fit the needs of its hardware focused members, as well as managing facilities and the day to day requirements.

Alice spent the first decade of her career working in community development across Cambridgeshire and Peterborough, curating citywide events and facilitating exciting local projects. She subsequently spent a further five years supporting the business community in Peterborough, setting up one of the cities first start up hubs, ‘Ignite Peterborough’ now a central workspace for local startups. The project was also showcased internationally in 2015 as a leading example of the cities wider aims to become the first pioneering circular ‘smart’ city in the UK.

The product Alice wouldn't go without: Probably my Pioneer controller for DJing! They're not the best spec anymore but they've survived a whole season bouncing around from venue to venue in Greece and a good few years with me in the UK

Jim Reeves

Entrepreneur in Residence

Jim has recently joined us as our Entrepreneur in Residence and provides dedicated support to the entrepreneurs on our Accelerator programme.

Jim is a Technical Director and Product Designer with a career spanning consultancy, social entrepreneurship and teaching. On a foundation of 10 years in a leading product design consultancy, Jim co-founded GravityLight as Technical Director and led the venture from first concept, through international field trials, to global product launch.

For a fuller picture of his work, approach and the breadth of his experience, please visit

Su Weeks

Project Manager

Su is CRL’s resident project manager and works to ensure successful management of the European Regional Development Funding that CRL receives, and maximise opportunities for CRL startups.

In 2015, Su received a scholarship from the European Commission to study an international MSc in Strategic Project Management: European. Prior to that she worked in the project management of ERDF innovation projects designed to facilitate innovation and growth in start ups. Su played a key role in the management of two successful London-based innovation projects, Digital Media Innovation Consultancy project at Ravensbourne, and the London Creative and Digital Fusion project, a large consortium of London- based HEIs led by Lancaster University. Before moving to London, Su worked for Marketing Manchester to promote the industrial heritage of the North West, and attract business tourism to the region, as well as working for various arts organisations, including the Bridgewater Hall and Manchester Camerata.

The product Su couldn't go without: my cabin zero backpack. It changed my life!

Simon Hayden

Workshop Manager

Simon Manages the CRL workshops. Working to ensure everything is running and stays running. He has
a lot of experience in managing professional workshops.

Whilst studying motorsport engineering Simon also worked for various racing teams. Where he restored
and ran classic sports cars. In 2013 he began working in Formula 1 for Mercedes AMG Petronas. Spending 5 years in Rapid Prototyping and winning 4 World Championships with the team. Utilizing the cutting edge of what 3D printing can offer he contributed to the titles of both Lewis Hamilton and Nico Rosberg.

The product Simon couldn’t live without: My Casio F-91W watch. It cost less than a tenner and is more
reliable than any dive watch. Despite only being rated as water resist, I’ve taken it to depths of 40m.

Genevieve Oller

Marketing Manager

Genevieve is responsible for the development and rollout of CRL’s annual marketing plan, ensuring that the organisation’s activity and that of its members is communicated to the wider industry. This extends to supporting with the promotion of CRL’s Accelerator programme.

Her previous experience includes working for a variety of B2B organisations, predominantly in the built environment sector. In recent years, her experience has been focused around helping to develop and implement overall marketing strategies for small businesses. In 2016 she completed her CIM Marketing Diploma.

The product Genevieve couldn't go without: my wireless headphones!

Jose Martinez

Electronics Prototyping Intern

Jose works with Alex Peet and Will Vickery to develop the electronics product needs of the accelerator cohorts. He also helps with the prototypes part of the business.

He graduated from Seville University with a BSc in Electronics Engineering and now is finishing a Masters in Microelectronics design. He has an extensive experience in academics and personal electronics projects.

The product Jose couldn't go without: my laptop!

Binita Pitrola

Project Administrator

Binita works closely with the Project Manager to ensure successful management and administration of the European Regional Development Fund project, and also provides support across the CRL whole team in various areas of the business including finance, marketing and events.

She graduated from Buckinghamshire New University with a BA Hons in Printed Textiles and Surface Design. Her previous experience includes merchandising for a Multi Channel retailer, supporting with trading key departments in the business and helping to manage external brands.

The product Binita couldn't go without: her iPhone, her life is on it - hence the 250 GB storage.

Will Vickery

Product Design Intern

Will works with Alex Peet to support the product development needs of the accelerator cohorts. He offers help with CAD development, prototyping and design. Each company can benefit from working alongside Will, he's a talented designer and has a good deal of experience in industry and from studying Industrial Design at Brunel University London.

The product Will couldn’t live without: My notebook! It helps me organise the jumbled cacophony which is the creative process.

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