At CRL we’re always looking for ways to celebrate the startups we house, whether that’s through our events, website or social media – they’re a busy bunch, so we’re pleased when there’s an opportunity to check in with specific startups to find what’s new in their world.
We were pleased to welcome Yaagni Patel of Y-Heels to our work space back in September, as part of cohort 5 of our Accelerator programme. Yaagni had always wanted to create a product and have her own company, but it was in her last year at Brunel University were she was able to make this a reality with her creation Y-Heels – adaptable high heels – and she’s now joined CRL’s Accelerator to continue that journey.
Y-Heels have one of our favourite Instagram accounts, there’s a lot of love and attention that goes into it, follow here: @y_heels, and read more about her startup journey below.
Be sure to follow Y-Heels on Instragram!
Could you tell us a little bit about your entrepreneurial journey so far?
Since I was 15 years old I had always known that I wanted to design and create my product and start my own business. The journey began in my final year of university and I created my adaptable high heel shoe for my final year Major Project. Having graduated in July 2018, I applied for the CRL accelerator programme to see if I could take my product further and explore the possibility of commercialising it. I was absolutely ecstatic to be accepted onto the accelerator course and start up my business. Y-Heels is a personal endeavour for me as I also understand the pains and needs of wearing high heels.
What project/product are you working on at the moment?
Wearing high heels is quite important for some women and can complete their entire look, like the convention of men wearing a tie. Many women love wearing high heels but they also find them very painful and uncomfortable when walking or standing in them for long periods of time. Y-Heels is an adaptable, multipurpose shoe that allows women to interchange the heel height and style to provide comfort and suit individuals unique styles.
What’s your advice to prospective entrepreneurs considering launching a business/product?
Never let other people opinions discourage you from achieving your goals. If you can back up your idea, believe in your product and have the determination and drive to start your own business, then go for it. If you don’t try to make it happen, you’ll never know what could come of it.
What do you value most about the CRL community?
Coming into this process on my own I value the support and guidance that CRL provide, not only by the mentors and cohort but by the diversity of people in the office. Everyone is open to discuss and share thoughts and ideas and by networking amongst the community you learn so much and grow as an entrepreneur.
Describe CRL in 3 words?
Making dreams transpire