CRL's MATR selected as a finalist in the Shell Livewire programme - Central Research Laboratory Skip to main content

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We are very pleased to announce that CRL Accelerator cohort member, Matt Rowe founder of MATR, has been selected as a finalist in Shell Livewire’s Smarter Future Programme competition. The programme awards a start-up grant of £5,000 each month to one 16-30 year old entrepreneur with an idea that addresses sustainable living challenges through smart innovation. Mat’s product is a innovative, portable air purifier, so is perfectly suited to the programme.

Having graduated from Brunel University last year, Matt has already shown huge potential as a budding entrepreneur. He came to CRL with a proposition for a product, he’s now successfully progressed it to prototype stage, and we look forward to seeing where he takes it next.

MATR is an extremely powerful yet small air purifier with a removable air quality wearable. MATR utilises technology initially developed by NASA to destroy particulates instead of storing them like traditional purifiers do. Air quality data is crowdsourced and can be viewed straight from the device or from within the app. Air quality alerts can safeguard users from areas of poor air quality, ultimately improving health.

The categories that the award is judged on include: smarter use of natural resources, shaping a sustainable energy future, smarter mobility solutions and smarter cities solutions. The last category seems especially relevant to MATR in that it relates to startups that ‘will help make our urban environments cleaner, smarter and more sustainable places to work and live in’.

See Matt’s blogpost on his website for exactly what this would enable him to do. In his own words:


“Our goal is to crowdsource all of our hyper-accurate air quality data goodness and slam it into our app so that when we go on runs, walks & cycles we can choose to avoid certain areas – we’re not a jack of all trades, and that’s why one of our goals is to share this awesome air quality data with apps like Strava, Beeline, Runtastic & Google Maps. Routes could be optimised and tailored based on air pollution sensitivity – factors such as age, respiratory issues and personal preference all come into play. This solution focuses on indoor air pollution as well as outdoor air pollution.

… the £5,000 would allow us to continue the development of the product however it means much, much more than just this. It would also allow us to raise awareness of the product and issue, and help us to get it into the hands of people that need it most. MATR is perfectly suited to those living with respiratory issues but can also seriously help those that don’t, ultimately it’s like eating healthy food – good air quality is proven to improve health, increase concentration, improve sleep and reduce allergies. Let’s #maketheinvisiblevisible because everyone deserves to breathe clean air”.


Good luck Matt! CRL is rooting for you.


See Matt’s pitch for the award below. Vote for Matt here.