Animaro's Kickstarter success - Central Research Laboratory Skip to main content

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We love to keep up-to-date with the developments and successes of the CRL Accelerator alumni, and last week was an especially good week for that given the impressive performance of Animaro’s Kickstarter. The campaign was fully funded within 3 days and backers are continuing to pledge, see here for their Kickstarter page.

See video on the stunning final product here:

Animaro, founded by Matt Gilbert, was a part of cohort 4 of our Accelerator programme and arrived at CRL with a non-working prototype of his Solstice clock. The Solstice clock turns passing hours into moving art; it gradually changes shape throughout the day to inspire a more relaxed view of time.
 
 

The CRL product development team came up with the suggestion for a sliding component which worked brilliantly and made the clock easier to manufacture

 
It was fantastic to see how the clock, and more specifically the mechanism that facilitates the movement, developed at CRL. The CRL product development team came up with the suggestion for a sliding component which worked brilliantly and made the clock easier to manufacture. It is made from solid frictionless plastic as opposed to a series of radial bearings. This also reduced the part count and made the clock much easier to maintain. This is the part that you see at 12, 3, 6 and 9 o’clock and connects the wooden mechanism to the stainless steel rails.
 
The team also supported Mat with how to design metal components, having previously specialised in wood. Solstice is predominantly a metal product so this understanding was critical in order to develop the product.
 
His Kickstarter campaign has already been featured by Core77, Colossal, on a large number of Instagram influencer accounts and impressively on Star Trek actor George Takei’s facebook (which has 10 million followers!).
 
It’s incredible to watch his success story play out. Take a look at his campaign page, continue to support it and follow him on social media for further updates.