What makes CRL unique is that it’s designed to support entrepreneurs at every stage of their journey – from concept development, through prototyping, first batch production and beyond – with mentoring and investment provided along the way.
We also have a strong commitment to collaboration and community. Our programme of mentoring, technical advice, exhibitions and events is just as important as our prototyping labs and workspace.
Mat leads CRL’s team in developing our programmes and shaping long-term strategy. Alongside this, he builds external partnerships across the private, public and non-profit sector, and represents CRL in the worlds of design, technology and public policy.
Mat’s career has focused on design-led innovation across a number of fields; firstly at global innovation consultants IDEO, in both San Francisco and London, developing digital products, services and strategies, then as Chief Design Officer at the UK Design Council where he led pioneering work bringing design and startup practice to public and non-profit sectors. He also established the Design Council Spark product investment fund accelerator.
The product Mat couldn't go without: my bike...or bikes...I appear to have 4 at the moment
Product Development Lead
It's Alex's role to ensure the startups have everything they need to get products in the hands of its users, whether that's connecting to the right overseas suppliers, bringing in external experts or understanding the core value of a product. Alex has a Masters in mechanical engineering and, as a result of leading design teams at Dyson, a deep knowledge of design for injection moulding and design for manufacture. With the help of the talented designers in the CRL team, it's his ambition to get every startup's product to a stage where it can be produced economically and sustain a profitable business.
The product Alex couldn't go without: my iphone, I'm a serial podcast & audiobook listener...
Community & Coworking Lead
Alice works on growing the thriving community at CRL, developing the coworking space to fit the needs of its hardware focused members, as well as managing facilities and the day to day requirements.
Alice spent the first decade of her career working in community development across Cambridgeshire and Peterborough, curating citywide events and facilitating exciting local projects. She subsequently spent a further five years supporting the business community in Peterborough, setting up one of the cities first start up hubs, ‘Ignite Peterborough’ now a central workspace for local startups. The project was also showcased internationally in 2015 as a leading example of the cities wider aims to become the first pioneering circular ‘smart’ city in the UK.
The product Alice wouldn't go without: Probably my Pioneer controller for DJing! They're not the best spec anymore but they've survived a whole season bouncing around from venue to venue in Greece and a good few years with me in the UK
Su is CRL’s resident project manager and works to ensure successful management of the European Regional Development Funding that CRL receives, and maximise opportunities for CRL startups.
In 2015, Su received a scholarship from the European Commission to study an international MSc in Strategic Project Management: European. Prior to that she worked in the project management of ERDF innovation projects designed to facilitate innovation and growth in start ups. Su played a key role in the management of two successful London-based innovation projects, Digital Media Innovation Consultancy project at Ravensbourne, and the London Creative and Digital Fusion project, a large consortium of London- based HEIs led by Lancaster University. Before moving to London, Su worked for Marketing Manchester to promote the industrial heritage of the North West, and attract business tourism to the region, as well as working for various arts organisations, including the Bridgewater Hall and Manchester Camerata.
The product Su couldn't go without: my cabin zero backpack. It changed my life!
Genevieve is responsible for the development and rollout of CRL’s annual marketing plan, ensuring that the organisation’s activity and that of its members is communicated to the wider industry. This extends to supporting with the promotion of CRL’s Accelerator programme.
Her previous experience includes working for a variety of B2B organisations, predominantly in the built environment sector. In recent years, her experience has been focused around helping to develop and implement overall marketing strategies for small businesses. In 2016 she completed her CIM Marketing Diploma.
The product Genevieve couldn't go without: my wireless headphones!
Alex works to maintain the workshops at CRL and keep up stocks of supplies and materials, as well as maintaining the vast array of machines in the space.
He graduated from Middlesex University with a BSc in Computer Science. His previous experience includes working with start-ups in the air quality monitoring industry developing some of their first prototypes and creating a number of freelance projects for the TV and the photographic industry. He can often be found tinkering away in Hackerspaces working on his own projects.
The product Alex couldn't go without: My 3D printer!
Product Development Intern
Daniel works with Alex Peet to support product development with the accelerator cohorts. Daniel offers help with CAD development, prototyping and design. Each company can benefit from working alongside Daniel, he's a talented designer and has a good deal of experience from studying a Bsc. in Product Design Engineering at Brunel University London.
The product Daniel couldn’t live without: My bike! I ride to work rain or shine.